p2p lending at lending club
Expanding Marketing Campaign

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Listing Information
Amount: $2,000.00 Status: Loan created
Grade: A DTI: 9%
Lender Rate: 8% Borrower: ABL
Time Left: Finished State: NY
Funded: 100% Group: (No Group)
Loan Information
Loan Status: Paid Origination Date: 2007-05-31 EricsCC ROI: 8%
Status History
May 31, 2007 Current
Jul 13, 2007 Payoff in progress
Jul 19, 2007 Paid
Purpose of loan: 

I am the co-founder of a computer repair business in New York City.  We started MacFix as the first service dedicated to helping Macintosh computer users get the most out of their machines.  Currently we employ four individuals, two of whom are "Wizards" (interface directly with customers), and two of whom are engaged in marketing activities.

Apple's sales have increased at a compound annual rate of 28% over the past five years.  Furthermore, experience in our target markets -- affluent Manhattan and Brooklyn neighborhoods -- suggests that our niche is expanding at roughly 40% year-over-year.

We believe that increasing our advertising budget to include a website and targeted Google Adwords campaign would drive profitable growth in our business.

This loan will cover:

Use
($)
 Google Adwords targeted campaign, Manhattan, Brooklyn Heights, Park Slope (2 months)
 1,000
 Website development & natural search optimization1,000


My financial situation:

Personal Financial Statement:
 Assets ($)
 Cash - Checking Accounts
 7,000
 Cash - Savings Accounts
500
 Securities
18,900
 Retirement Funds
4,500 
 Total Assets
$30,900 
  
 Liabilities 
 Current Debt
700
 Student Loans
4,000
 Total Liabilities
 4,700
  
 Net Worth
 26,200


Monthly net income:

Salary: $2,800
Business, $2,000

Total monthly net income: $4,800

Monthly expenses: $
  Housing: $1,287.50
  Insurance: $0
  Transportation (subway): $76
  Utilities: $100
  Phone, cable, internet: $90
  Food, entertainment: $400
  Clothing, household expenses $150
  Credit cards and other loans: $50
  Other expenses: $100

  Total monthly expenses: $2,253.50
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